Tuesday, November 29, 2011
Marketing the Liver
One of the criticisms of fast-food restaurants such as McDonald’s, is the placement of toys in kid’s Happy Meals along with very unhealthy food. McDonald’s has implemented changes, offering fruit instead of fries, but I think they can make a huge impact on public awareness by offering plastic livers, hearts, and other organs in place of the usual toy. Imagine reaching into a bag and seeing a gall bladder snuggling up to burger. It would create a “think before you eat” campaign and kids might learn about anatomy.